Manchester United’s relative failure on the pitch has
not been reflected off it as for the first time in over a decade they top
Deloitte’s Football Money League for revenue in the 2015/16 season.
United — who were last on top in the 2003/04 campaign —
earned record revenue of 689m euros (£515.3m, $736m) — and dislodged Champions
League holders Real Madrid who have ruled the roost for the past 11 years.
United’s topping of the revenue table — in a season
where they failed to sparkle under Louis van Gaal in the league or the
Champions League leading to him being sacked — is largely down to one thing
according to Tim Bridge, Senior Consuiltant at Deloitte.
“It is the commercial power of Manchester United that
takes them to the top of the league,” he told AFP.
More galling perhaps for Real is that despite passing
the 600m euros barrier for the first time they also found themselves edged into
third by bitter rivals Barcelona, who bettered them by just 100,000 euros —
620.2m euros to Real’s 620.1m — although the Catalan side have yet to top the
table.
The top trio also filled the first three positions when
Deloitte’s first published the league in the 1996/97 season with United topping
then on £88m — pretty much the amount they spent on Paul Pogba almost 20 years
later.
United’s reign, though, could be short-lived as they
failed to qualify for the Champions League this season, even when figures from
the huge Premier League TV deal that came into force this season are taken into
account, according to Bridge.
“The TV deal will counterbalance some of it but much
depends on where they finish in the league,” said Bridge.
“The truth is it will be a three-way battle next year
mainly because United are not in the Champions League and the impact of
the exchange rate (it was 1.33 euro to the pound when Deloitte did the 2015/16
table as opposed to Wednesday’s rate of 1.15) and weakening of the pound
following the decision to leave the European Union.
“It will be challenging for them to stay on top next
year.”
German champions Bayern Munich and Manchester City fill
out the top five — French giants Paris Saint Germain dropping out of the
leading quintet to sixth.
City’s appearance in the top five for the first time is
on the back of reaching the Champions League semi-finals
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