Nigerian
fashion designer, Emeka Oparah has expressed willingness to establish a
Ghanaian offshoot of his fashion label Ethelberts Clothing in the country to
serve the needs of the Ghanaian market.
Emeka
Oparah who is in Ghana to promote his clothing label, which caters for some
notable personalities and business executives, observed that Nigerian and
Ghanaian nationals have a love for well-tailored clothes that enhance their
personality and style in a personalised and cost-effective way.
He
remarked about the considerable sense of fashion that exists between Ghanaian
and Nigerian men.
“I’ve
been coming to Ghana since 1994 and I can tell how similar Nigerian and
Ghanaian styles are. I believed that as a thriving fashion business in Nigeria,
it is only right that I come to Ghana and explore the market,” he said.
Emeka
Oparah, a corporate communications expert with over 25 years said after
practising fashion designing as a hobby for many years, he decided to turn his
passion into a business that will not only help others look good but also help
promote the concept of Dress Nigerian.
Emeka
told Showbiz that from his time in Ghana, he has come to appreciate Ghanaian
tailors and designers as artisans he has come across and he hopes to recruit a
number of them for his company in Nigeria.
“Ghanaians
are some of the artisans you can find anywhere in the world. They are very
committed, dedicated and classy in finishing. Two months ago, I was in Ghana to
scout for tailors I can take back to Nigeria,” he said.
Emeka
said despite the very competitive Ghanaian market, he believes his business has
what it takes to make an impact and carve a niche for himself.
“We
began as a small factory but we have grown to the point where we are able to
meet any challenge or quantity of orders. We have reached the point where we
employ two shifts of workers and as such, we are more than capable of meeting
every demand as it comes,” he said.
Credit: dailygraphicgh
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